One question:
There are only a few accessories for a shaft; does this kind of stuff really deserve that kind of price? Or maybe, apart from the huge profits, the money goes to the star endorsement.
Due to the immature development of the golf industry, and also owning to the limited consultation, for most golf beginners, actually are deceived by the club's appearance. In the field of the automobile industry, we all think that Audi spent tens of millions of R & D costs for his 10cm body longer is understandable, but not subject to the same occurred in golf clubs. In fact, although golf supplies are not as good as auto parts, golf industry’s scientific, technological content, and profession are in no way worse than any other industry – Its head angle, size, center of gravity position ... ... body weight, discount points, torque ... ... hold to the material, size, texture ... ... independent details after the completion, have also need to meet the actual results, as well as the unification of attributes. Each facet impacts on the effectiveness of the movement. In order to keep these performance improvements, the golf manufacturer every year have to put a great deal of energy and money, do these can not be called as costs?!
Stars endorsement? In addition to the brand image, in fact, they have more important task is to provide the needs of the actual equipment, which are used to determining the direction of R & D R & D products and testing the practical effect of this constant feedback from the world's most expert advice, continuous improvement to improve the product, to ensure that the ball reached the hands of the Friends of the equipment is excellent; In addition, the stars of the endorsement of the brand rather than individual products, so the cost of star endorsement should be in equal shares for all products in the brand. Think about a brand that listed each year, compared with the tens of millions of full line of products, the cost of each product fee is not so much.
Yes, the production needs of the professional production of sophisticated equipment, in the field of the professional sales channels, the cost is indeed high. But this is precisely the realization of prices the best way to optimize.Cost what you pay,Value what you get,hot
golf deal. To modern industrial society, the workshop is to bring his hand to the large-scale production equipment. A small amount of production and sale can cost more than rough measurements of production? Who agree with those really should go back to school again to learn about the whole thing.
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